Category Archives: Fragrance Guides

The Science Behind Scent: How Your Nose Creates Memories (And Why You’re Already Falling in Love)

Ola Factory Effect on Brain

The Invisible Highway to Your Soul Right now, as you sit reading this, your nose is processing over 10,000 different scent molecules from your environment. But here’s what most people don’t realize: your sense of smell is the only one of your five senses that bypasses rational thought and connects directly to your emotional brain. […]